Exhibitions and Events in Germany
There are some good news in Europe. The German government recognizes trade shows as essential business and has authorized the re-opening of large B2B events. Globally, the exhibition sector generates just over $81 billion in direct GDP and contributes a total economic impact of $325 billion (including travel, hotels, restaurants, transportation, skilled laborers, etc). This is the first step in a global re-opening of B2B trade events! There is another little good news; Messe Berlin announced taht IFA Berlin event will open its doors to a selected audience in early September 2020 this year.